Boy London.

It all started in 1976. Stephane Raynor, the original creator, had a dream that the "eagle" device and the words "BOY LONDON" would be famous around the world.It began with a revolution on the streets of London - Punk, the youth culture of the mid-70's, was created at 153 Kings Road, London SW3.Stephane's vision was still to see his label grow into a global empire, and to make pop star clothing accessible not only to the rich and famous, but to the KIDS ALL OVER THE WORLD!Soon his dream was to become reality through the world's pop personalities. Television stars and media, which showed celebrities like Boy George, Elton John, Madonna, The Pet Shop Boys, and many many more super stars sporting the "BOY LONDON" look.With his inspirations moving through clothing into watches and accessories, Stephane wants to see the youth of the world wearing his creations from head to toe - from the catwalks to the fashion pages, in the clubs and on the streets.With the ever growing world-wide demand for his unmistakable style in design,
Stephane continues to make his mark with new and exciting ideas. The legend that is "BOY LONDON" lives on. Keep watching the streets!! http://www.boylondon.com/ .

                                                                         Rihanna.                                                                      

                                                                          Jessie J.

                                                                            Rita Ora.

                                                                       Yours truly:)

I fell in love with this label basically because of the gamine look it gives,which i usually feel more comfortable with than any other style.A friend of mine got me the vest from UK last year  and i was happy since i didn't know where to get it here in Russia.The photos are from a while back,but i never got to post them reasons being,i am a very lazy blogger :p Anyway,I recently found an online store here selling the label.,so don't be surprised if you see me BOY overdosing.If you are in Russia and you want BOY,you can get it here http://vk.com/boy_london .